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K-pop big hit BTS has recently been chosen as coway's global brand ambassador, representing both the corporate image and the company's products, such as water purifiers, air purifiers, and mattresses. By partnering with BTS, We aim to elevate our brand awareness in Malaysia and around the globe as Coway is a youthful and vibrant brand.

In addition to BTS, the company also has future plans of collaborating with Big Hit artists in various marketing projects. 

“We see a natural synergy between Coway and BTS, I believe this collaboration will inject more joy and excitement for our customers as well as the global home appliance and wellness market. Together with BTS, we at Coway want to offer Malaysians a Life-Changing journey for a happier and healthier lifestyle,” Kyle Choi, Managing Director of Coway Malaysia said.

To date, over seven million Malaysians are using Coway’s products that provide daily conveniences and peace of mind for the customers.

“What better way to reach our younger customers and all Malaysians than through the universal language of music! I understand that BTS and K-Pop enjoy a huge following in Malaysia,” said Choi.

In the coming months, BTS will be featured prominently across Coway media campaigns and social media platforms including TVCs and advertisements, promoting the full range of Coway’s products and its brand image.

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